Here’s What You Get When You Enroll
This is not just another social media marketing course where you get access to a handful of generic videos with zero support. Courses like that are a dime a dozen. Frankly, there are way too many career coaches creating courses and very few practitioners actually teaching what they DO.
Before I tell you more about Facebook Ad IQ Academy let me tell you a true story about what really pushed me to create it in the first place. Earlier this year a young Facebook ad guru reached out to me asking for help. He had been doing Facebook ads for 6 months and decided to launch a course. Amazingly, it was killing and he got several hundred students to pay $497, but wanted me to run the Facebook ads for the course because he wasn’t confident in his skills! Think about that for a second…here is a kid charging people $497 for a course on Facebook ads who couldn’t run his own traffic.
After that phone call, I decided I needed to launch Facebook Ad IQ Academy, so business owners and marketers could learn from someone who actually does this for a living.
Facebook Ad IQ Academy students don’t just get access to 80+ detailed video lessons, they also get access to a private Facebook group and weekly office hours where I answer students questions live every Friday. New videos are added on a regular basis and there is a level of personal attention that very few programs offer, especially ones that don’t require a monthly subscription.
Building Your Foundation
- The Facebook Pixel
- Advanced Custom Audiences
- Competition Spying
- Closer Look At Behavioral And Demographic Targeting Options
- Setting Up Automation Rules
- Creative and Copy Inspiration and Testing
Ad Type Breakdown
- Creating Canvas Ads
- Creating Collection Ads
- Creating Offer Ads
- Creating Sponsored Message Ads
- Intro To Dynamic Product Ads
- Product Catalog & DPA Feed Creation
- Creating Dynamic Product Ads
Data Is King
- Knowing Your Numbers With Reports
- Deep Dive Into Reporting
- Facebook Analytics
- Using UTMs For Better Tracking
Read More: Social Media Marketing World Session
My Funnels & Advanced Strategies
- Selling With Facebook Live
- The Free + Shipping Funnel Part 1
- The Free + Shipping Funnel Part 2
- Smart From Scratch Course Launch Strategy Part 1
- Smart From Scratch Course Launch Strategy Part 2
- Smart From Scratch Course Launch Strategy Part 3
- The Foundation Of All My Facebook Campaigns
- Video Ad Funnel
- The Thank You Ad
- Turning Photos Into Videos
- The Post Purchase Retargeting Funnel
- Overwhelming Value Lead Gen Campaign
- Kevin Harrington Lead Generation Campaign
The Future Is Messenger
- Getting Started With Messenger
- Messenger Automation
- Growing Your Messenger Audience
Profitably Scaling
- Intro To Manual Bidding
- Manual Bidding Part 2
- The 20% Scaling Rule
Power Tools
- ConnectRetarget
- Sniply
- CartHook
- Zipify Pages
Bonuses!
- 6 Facebook Ads You Need To Run
- My Presentation For Ezra Firestone’s Ecom Allstars Event
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Funnel Blueprints
- The Gold Standard
- Cold Traffic
- Manual Bidding
- Free + Shipping
- Pat Flynn
Facebook Lives
- LIVE: How To Media Spend Wisely
- LIVE: Scaling Ads
- LIVE: Preferred Type Of FB ADs/ Ad Methods / Manual Bidding
- Created New Campaign For Pat Flynn’s Podcasting Course That Produced Over $160,000 In Sales On Less Than $10,000 In Spend
- LIVE: Leveraging 3rd Party Content For Your Ads And Post Purchase Retargeting
- LIVE: Creating Ad Sets
- Analyzing Our Killer Free + Shipping Funnel
- Testing Out Facebook’s New Live Audio Feature
- Facebook’s Brand New Ad Account Overviews
- How To Link Your Page To Your Group
- Best Way To Generate High-Quality Applications Through Facebook Ads
- How To Have Great Brand Identity
- Canvas Ad ,Shopify Checkout , CartHook Upsell Sequence
- Facebook’s New Analytics Platform Makes Identifying Winning Audiences So Much Easier
- Q+A: How To Report/Segment Purchases For A Specific Product Within FB Reporting
- Q+A: How Target Audience About Woman Fitness Apparel
- Q+A: Structuring A Campaign With $100-200 Budget Structure
- Q+A: “So, I’ve Put Up The Ad, Targeted The Interests And All The Details, Set It To $5/Day Budget And Then… What Do We Do?”
Weekly Office Hours
- LIVE: Weekly Office Hours (Session #1)
- LIVE: Weekly Office Hours (Session #2)
- LIVE: Weekly Office Hours (Session #3)
- LIVE: Weekly Office Hours (Session #4)
- LIVE: Weekly Office Hours (Session #5)
- LIVE: Weekly Office Hours (Session #6)
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60 Second Ad Hacks
- 60 Second Ad Hacks – Episode #1: Testing multiple campaign objectives.
- 60 Second Ad Hacks – Episode #2: Maximize social proof with existing posts instead of new ads with each audience.
- 60 Second Ad Hacks – Episode #3: Create time on site custom audiences for your website traffic page view events.
- 60 Second Ad Hacks – Episode #4: Turn photos into videos with slideshow ads so you can create video view custom audiences.
- 60 Second Ad Hacks – Episode #5: Create a powerful video testimonial grid page post that you can use for your retargeting.
- 60 Second Ad Hacks – Episode #6: Focus on agitating the problem your product solves before pitching your actual product.
- 60 Second Ad Hacks – Episode #7: Don’t just start running traffic if you don’t know your bottom of the funnel metrics. Work backward from CLTV to your first ad.
- 60 Second Ad Hacks – Episode #8: Use automation rules to efficiently scale winning ad sets.
- 60 Second Ad Hacks – Episode #9: Use the 28 day view attribution window to get the full picture of how effective your ads are.
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